CDP - Customer Data Platform
360° customer view
Identity Resolution
Clean, deduplicate and combine all customer data
Integration
Simple integration to upload data from your systems
Continuous improvement of your customers' user experience
Segmentation
More than 100 different filters including complex RFM tools to slice and dice your customer base
Marketing orchestration
Create personalized cross-channel marketing campaigns and save cost
Analytics
Analyze results of the campaigns
Identity Resolution
Clean, deduplicate and combine all customer data
Segmentation
More than 100 different filters including complex RFM tools to slice and dice your customer base
Integration
Simple integration to upload data from your systems
Marketing orchestration
Create personalized cross-channel marketing campaigns and save cost
Analytics
Analyze results of the campaigns
Integration
CRM
Customers and their purchase history
Database
Any shop’s data source
Website
Web experience and preferences
POS
Offline experience
Collect and unify all customer data from different sources
Identity Resolution
Clean and deduplicate customer data to create unified customer profile
Point of sale
Website
CRM
Segmentation
Variety of available filters, attributes and aggregates to create specific customer segments
Case 1
Customers who opened at least one of the last 5 emails, but didn’t make a purchase.
Case 2
Customers who bought any item in category “Sport footwear” for the last 3 months, with the purchase amount more than 200 pounds and LTV in the range of 1000-2000 pounds.
Case 3
Customers who viewed “Bags and accessories” category on the website during the last month, but didn’t make any purchase.
Case 4
New leads who registered on the website during the last week but didn’t make any purchase.
Marketing orchestration
Personalize marketing campaigns based on created segments and increase conversion rates
Easy to use drag and drop email campaigns builder with many design options
Helps to save cost, eliminates involvement of designers and IT specialists. Create yourself or use one of the templates from the library.
Easy to use campaign scenario constructor
Create complex scenarios in one window. Visual scenario constructor will help to build multichannel personalized campaigns. Communicate with your customers through the right channel at a right time.
Analyze results of your marketing activity
All stats on marketing communication in one place. All results are synchronized with customer profile.
